Finding Hope
The brand hero film for the charity’s Finding Hope campaign. Stroke survivors share their moments of hope.
The brief
Stroke Association invited us to deliver their integrated autumn and Christmas campaign focussed on Hope After Stroke. The campaign was based on the idea of ‘finding hope after stroke’, essentially a moment in time that stroke survivors experienced that gave them hope that they might rebuild their lives after stroke.
The aim of the campaign was to increase awareness, engage Stroke Association’s audiences and raise vital funds.
The approach
We worked closely with three stroke survivors to deliver the brand films for this campaign.
We got to know them, spending time speaking to each of them to understand their stories. From this we were able to draft the script for the brand hero film, ensuring the script was in their words but would also work as a film script.
The content for the entire campaign was shot in four days. The shoots were done in their homes, which meant careful planning ahead of time and a small crew on the day. We had to be sensitive to their needs as stroke survivors which was also carefully considered in the shoot planning.
Output
Brand hero film
Brand case study story film
Christmas appeal film
Christmas appeal photos
3x lead generation films
4x donate films
Brand photography
Client feedback
“The content that we’ve produced with MOREVER has worked very well for our organisational campaigns, achieving some of the highest engagement rates [we have had] on organic and paid social media, as well as YouTube and our website.”