Elliott’s Story

Every three minutes, someone in the UK develops dementia – it’s one of the biggest health challenges of our time. Families affected are often left feeling exhausted and overwhelmed; they don’t know where to turn.

Dementia UK’s Admiral Nurses are a lifeline for families, making a massive tangible difference to families going through dementia, including young onset dementia.

The brief

The charity asked us to create a piece of evergreen content about a family that one of its Admiral Nurses has supported through the heart-rending experience of caring for someone with dementia.

The approach

The film features Elliott. He openly shares the pain of losing his father to dementia, the challenges that his family faced as the symptoms started to increase, and all the different ways in which their Admiral Nurse, Jody, helped his family to cope. In the film he touchingly says:  “…she helped our family through the darkest days.”

It was shot using two cameras at Elliott’s home. It features Jody, Elliott and his mother, Janet. We also wove in the family’s own personal footage to evoke a sense of Elliott’s father, how close the family were and how dementia has impacted them. 

The film is being shared on the charity’s social media, and hosted on its website. It will also be shared via the charity’s 200,000 subscriber newsletter to bring more awareness to the host of issues raised by early onset dementia, and how Admiral Nurses can help to alleviate some of the stress caused. 

The crew

Director –  Dan  Mellor

Producer – Aiyana Gane

DOP – Sam Cordell  

Editor – Georgia Greening 

Contributors – Elliot, Janet, Jody (Admiral Nurse)

In the words of our client:

“Elliott, Janet and Jody have such an important story to tell, and we’re so happy with how it’s been brought to life in this project. As always, MOREVER have brought creativity, organisation and sensitivity to filming. It’s been a pleasure working together.”

Claire Sandham

Marketing and Brand Lead, Dementia UK