/user-generated content

User-generated content provides a unique glimpse into someone’s life, giving the people that charities and other purpose-led organisations support the opportunity to create their own high-quality films. This method means you can generate content from a wider population of your community, a broader geographical area, or from otherwise inaccessible communities. It empowers contributors to share their voice, shape their own content and tell their own story.

We developed our process for creating user-generated content during the Covid-19 lockdowns while we were unable to travel and film face to face. Our step-by-step approach to this allows us to support your contributors in making their own content. During which, we guide them through the process, giving them feedback on their content in real-time and helping them to create their own, high-quality and engaging content.

Stroke Association

Erin’s Story

Giving Hope after Stroke. Part of an integrated campaign our user-generated content performed well on organic social media.

Co-op Foundation

Impact Report 2020

The Co-op Foundation set the bar with an innovative, interactive Impact Report. Our UGC video sits at its heart.

Roald Dahl's Marvellous Children's Charity

Specialist Nurses

The incredible relationship between Carter and Specialist Nurse Tina, told through UGC.

Diabetes UK

You’re Not Alone

Policy-call-to action. We weaved together UGC from 5 contributors to create this film as part of the ‘It’s Missing’ campaign.

Stroke Association

Save Stroke Research

In the midst of the COVID-19 pandemic we needed to help the charity raise awareness and raise funds to save research into stroke.

Co-op Foundation

Impact Report 2021

A UGC film that tells the story of the Co-op Foundation’s work in 2021, direct from the partners they fund and the people they help.

"We had a brilliant experience. They took the time to understand the work of a children's hospice and the families they were working with."

Head of Marketing and Communications

Haven House Children's Hospice

"MOREVER have been outstanding, not just in terms of what they’ve produced for us, but how they delivered it."

Senior Content Manager

Diabetes UK

"Staff were literally in tears the first time they saw it as the video encapsulated so completely the work they do."

Senior Manager, Brand and Marketing.

Blind Veterans UK

"MOREVER are expert storytellers, true professionals and incredibly easy to work with."

Head of Brand

The Stroke Association

"The team responded to our brief whilst challenging us and bringing their expertise."

VP Global Comms

Brandwatch

"Abi and her team were 100% committed from the start of the campaign. Really getting under the skin of the issue."

Marketing Director

Tommy's

The whole MOREVER team were fantastic. We only had a short window to get a new promotional video out and their diligence, efficiency and specialisation were second to none. Couldn't recommend them highly enough.

Henry Thorpe-Spinks

Security Fibres Ltd

"The end product was a beautiful and moving film for the campaign. The project-management was excellent."

Senior Content Manager

Diabetes UK

"Their blend of creative prowess and technical acumen ensured our brand was effectively showcased...communicative, professional and a genuine joy to collaborate with."

Director of Income and Marcomms

Walking With The Wounded