The Iford Estate

Biodiversity Net Gain

The brief

In England and Wales new legislation makes it mandatory for developers to play their part in protecting biodiversity. Developers need to deliver a biodiversity net gain (BNG) of 10%. This means they must improve on what existed on their site before, by creating and supporting natural habitats for wildlife, either on-site, off-site or mixed.

Off-site BNG can be done by purchasing BNG credits from approved providers. The plan is that a self-sustaining marketplace for BNG credits evolves from the regulations.

Raising awareness and promoting the benefits of using BNG credits at your site can be challenging. Using targeted and impactful film and photography to share your vision for the future of the site and habitat and where the investment goes, is highly effective.

These assets can be used on the web, via social media or to create out of home advertising. No other mediums are more effective for catching attention. Film is the easiest way to paint a picture and build trust with the development teams looking for a biodiversity credit site that meets their needs, or for developers who want to share their plans for increasing biodiversity on a development site.

That’s why the visionary team at the Iford Biodiversity Project on The Iford Estate asked us to create a film that would help developers understand the advantages of choosing its breath-taking location in the Sussex South Downs for purchasing biodiversity net gain credits.

The approach

The film was shot by our Creative Director, Dan, and ecology expert, Steve Geliot, on site at the Iford Estate over a few different seasons. We shot footage during both the day and night to access the widest range of species. This approach allowed us to capture the beauty of the landscape at different times of day, and rarely seen birds such as barn owls, and the breeding lapwings that have recently returned to the site. It features interview footage with Managing Director, Ben Taylor, as well as conservation and land management experts, Antony Weston and Nick Heasman, sharing their thoughts on the project.

The crew

Director – Dan Mellor

Producer – Tom Windsor

Ecology expert & cameraman – Steve Geliot

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