• TaskBrand and fundraising films

Stroke Association

Stroke Changes Everything

An integrated autumn and Christmas campaign including brand and fundraising elements

The brief

MOREVER  have worked with the Stroke Association on six integrated campaigns. Working with both their brand and fundraising teams on each project.  

In 2022 the Stroke Association invited us to deliver their integrated Autumn and Christmas campaign- Stroke changes everything.

The approach

As with previous campaigns, our approach was to capture all content on one shoot. The content was then edited to create the different assets for the various teams. To achieve this we worked collaboratively with the brand, fundraising, and lead generation teams throughout the project stages to ensure each team’s content hit the right tone and messaging. 

35 year old Chris, who’d had stroke in his mid-twenties, was the contributor chosen to feature. During pre-production we worked closely with Chris to plan the filming. Our Director and Senior Producer both had calls with Chris ahead of the shoot to ensure he felt comfortable and supported and knew what was expected of him on the shoot days. For example, our Director had a rehearsal call with Chris to practice his delivery of some of the scripted lines that we planned to capture. Chris’s speech was affected by his stroke so we wanted to ensure he  felt as confident as possible going into the shoot. 

For the filming our crew spent 2 x days in Chris’s home village in Northern Ireland. We knew that filming Chris in his home environment would be best for him. It meant that Chris’s close family members were able to come along to some of the filming to offer support. 


Brand films x3

Warm fundraising film

Cold fundraising film

Lead generation film

Campaign photography (used across the social media campaign, the hero web page image and in direct mailing)

Hope after stroke image 3
Hope after stroke image 2

Campaign success


  • ROI: Return on investment up by 35%
  • Brand awareness: Engagement rates for brand assets were double the target
  • Fundraising:  Exceeded the target amount by 22.7 %
  • Lead generation: Exceeded the target by 31%
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