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Dementia UK

We Live With Dementia

The brief

‘We live with Dementia’ is the third part of a 5-year campaign, led and conceptualised by Lark, to raise awareness of the many different experiences of the family members and carers of those living with dementia. The goal of the campaign was to let families know that help is available for them and to signpost them to download the charity’s ‘Living With Dementia’ guide. 

This stage of the campaign needed a hero film, featuring real life family members of people living with dementia. It also included 3 story films, each one focusing in depth on the stories of the individual family members featured in the hero film, and photography of the participants.

The approach

Instead of creating a storyboard, we decided to mock-up the film in advance, recording it in our studio with members of our team playing the roles of contributors. Having this available for the client to see helped the script come to life and it also allowed us to ensure that the device used – the contributors finishing each other’s sentences – would work well in reality.

When we were all happy that this effect would work well, the hero film was shot in a London studio, featuring real-life contributors and one of Dementia UK’s specialist dementia nurses. The story films were shot in the contributors’ own homes, for context in the film, and to help the contributors become comfortable talking about their experiences.

We then went on to manage the post-production of the digital assets.

The campaign content is being shared on the Dementia UK’s website, via its social channels, in online advertising and poster advertising.

The crew

Campaign concept and script – Lark Agency 

Hero film:

Director – Dan Mellor

Producer – Tom Windsor

DOP – Sam Cordell

Sound – David Briggs

Stills photographer – Dan Mellor

Hair & make-up artist –  Annelie Byström-Turner

Editor – Adam Beasley

Cast – Christine,  Clare,  Ricky,  Barrington, and  Sarah, specialist dementia nurse

Visit this page to watch the film we created in phase 2 of the campaign.

We live with dementia DOOH advertising
DOOH advertising
We live with dementia campaign OOH advertising
OOH advertising, photo credit: Lizzie Cuthbertson
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