Blind Veterans UK
Remembrance Campaign
Hero photography to tell a story of service, loss and resilience, and honour two remarkable individuals.
The brief
Blind Veterans UK approached MOREVER to create the hero photography for its 2025 Remembrance campaign: Honour their service. Support their future.
The campaign shines a light on the charity’s mission to help vision-impaired ex-servicemen and women rebuild their lives after sight loss. While remembrance often looks back, this campaign also looks forward - reminding audiences that many younger veterans are now facing the life-changing challenge of sight loss, and they too deserve our support.
The creative concept called for portraits of two beneficiaries whose lives tell a story of service, sacrifice and resilience across generations: Michael Wood (100) and Wayne Perry (62).
Michael began his service in 1943, joining the Royal Air Force as a flight mechanic on Lancaster bombers during the Second World War. After serving in the UK and Palestine, he was discharged in 1947 with the rank of Leading Aircraftman. He later lost his sight due to age-related macular degeneration and glaucoma.
Wayne joined the Army in 1975, serving 18 years with the Royal Armoured Corps in Germany, Cyprus and Northern Ireland. He lost his sight much later in life due to macular damage caused by toxoplasmosis.
The approach
Our client was looking for portraits that would convey pride, dignity and emotional truth - both the weight of memory and the experience of the present moment.
The approach was simple. Most of the images were captured against a black drape, providing a clean, dark background to capture a proud and serious tone, while ensuring the comfort and dignity of our veteran subjects.
Wardrobe choices were simple and authentic: medals worn with pride, berets in place, and subtle visual cues to reflect sight loss where appropriate. The session mixed individual and paired portraits, capturing both men standing and seated to ensure comfort throughout.
Each frame was crafted to honour the person behind the uniform - their strength, their humour, and their enduring sense of service.
The result
These portraits formed the centrepiece of Blind Veterans UK’s 2025 Remembrance campaign, appearing across the charity’s national communications.
The imagery featured prominently on the Blind Veterans UK homepage, and was rolled out across digital advertising, including outdoor displays in key locations for remembrance, such as at Manchester Piccadilly. It also formed part of the charity’s direct mail campaign reaching supporters across the UK.
Both veterans’ stories were shared widely across the charity’s social media channels, helping audiences connect to the campaign on a deeply human level.
The campaign invited the public to leave words of gratitude and encouragement for blind veterans, to read their stories, and to make a donation.
It was a privilege to help Blind Veterans UK tell this story of service, loss and resilience, and to honour two remarkable individuals.
Output
Hero photography, project managed, edited and graded
Credits
Senior Producer – Tom Windsor
Photography – Steve Geliot