SoulSpace
Multi-sensory Experience
The prototype for a fully immersive, multi-sensory experience to support mental and physical wellbeing
The brief
SoulSpace came to MOREVER with a bold, abstract vision.
In response to the UK’s documented decline in wellbeing, it wanted to develop a solution. The idea was to create a highly-immersive, audiovisual sanctuary. A ‘SoulSpace’ where people can pause, relax, and re-energise in the midst of their daily lives.
The concept, devised by founders Dr Su Mason and Craig Rebuck, was ambitious: the creation of a serene, sensory space delivering an effective ‘soul experience’ to positively impact both physical and mental wellbeing.
It would be an easily accessible, calming and rejuvenating experience available in workplaces and eventually in busy, everyday locations such as shopping centres, hospitals, schools, libraries, and airports. The experience could reduce stress and help improve quality of life and that may even contribute to reducing rates of depression and anxiety.
Craig and Su needed our help with turning their vision to reality, so that they could attract the interest of other medical professionals and investors.
It would debut at the Integrative & Personalised Medicine Conference. A major wellness and healthcare event for medical professionals, complementary therapists and investors, in London in June 2025. Our role was to take this brilliant but intangible idea and shape it into a real, engaging experience that could be felt, seen, and understood.
The approach
Working closely with SoulSpace’s co-founders we gradually shaped this ambitious idea into a real life experience. The abstract nature of the brief meant that we needed to help define the experience, establish the components and how it would unfold, and then create the audiovisual content.
Together, in weekly development meetings, we outlined the emotional and sensory journey the user would take through four distinct phases, each with a clear intention.
With this structure in place, we built the visual content using a blend of animation and stop motion. Colour theory played an important role, with gradients and soft palettes crafted to support each emotional shift and maintain flow and harmony. We paired an accompanying guided meditation, voiced by founder Su, with commissioned music built on a foundation of binaural sounds from the Earth’s own frequency, known as the Schumann Resonance.
From advising on the layout of the event space, to the best use of tech on which to run the experience, we worked closely with the founders to ensure the experience would be staged to its fullest potential at its debut in the Queen Elizabeth II Centre, London. We visited the exhibition centre and mocked up the prototype in our own studio, to ensure the best flow and engagement in the space,
The MOREVER team was also in attendance during the event to oversee installation and day to day experience. Craig and Su gathered physical data from the people taking part to measure how they felt before and after the experience. Our team captured footage of visitors’ impressions of what they had experienced, and used this content to create a promotional video to convey the experience to potential investors.
Through this collaborative process, we brought SoulSpace from a nebulous concept to a robust prototype, ready to be experienced by an audience for the first time.
The result
SoulSpace is now a multi-sensory experience where users are encouraged to sit quietly, breathe deeply, and engage with gentle, nature-inspired visuals and soothing audio, as they are guided through moments of personal healing and restoration.
Exhibition visitors who took part, many of whom were experts and professionals from the healthcare and wellness industry, reported feeling calmer, even in the busy exhibition centre, and were very impressed. They immediately saw the value in the experience, suggesting multiple locations where they could see it being invaluable.
Having successfully launched the experience the SoulSpace founders are now armed with engaging content and the data they need to start looking for and securing funding for the ongoing development of the SoulSpace experience.
This was the first step in a much bigger journey, the plans to develop SoulSpace are in place, we’re proud to be helping to shape them.
Output
1 x 8-minute multi-sensory experience prototype
Explainer deck and feedback content
Photography
Credits
Creative Director – Dan Mellor
Senior Producer – Tom Windsor
Editor – Kazz Thompson
Sound Design: Paul James / Wafer Audio
Motion Design – Dan Mellor
Executive Producer – Abi Mellor